Corporate Identity Relaunch

Starlab

Starlab specialises in liquid handling technology and laboratory products. A new visual identity was needed in order to unify the company’s products, sub-brands and activities. The idea was to honour scientists who do research in labs and express the diverse nature of their work through bold colour combinations and abstract illustrations. Targeting researchers in the world’s leading labs, Starlab now lives its claim “Passionate for Science” as much as these scientists do.

Red Dot

Credits

Client:

Starlab International GmbH, Hamburg, Germany
Design:

Melting Experience GmbH, Hamburg, Germany
Project Team:

Melting Experience GmbH: Boris Juhl (Creative Direction) Moritz Fack (Head of Marketing) Keenan Back (Graphic Design)

Ernst GmbH: Christopher Ernst (Art Direction)