Exhibition Design

Sony Design Exhibition Milan Design Week 2019 – Affinity in Autonomy

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“Affinity in Autonomy”, an interactive exhibition at Milan Design Week 2019, exhibited Sony’s vision of a new relationship with robotics. It communicates the belief that the relationship between humans and technology will evolve through the deepening of our understanding of artificial intelligence and its ability to display feelings. Composed of five interactions, visitors could experience step by step the awakening and the growth of the relations between robotics and humans. This relationship is also expressed through the gradual increase in colour as the journey progresses.

Red Dot

Credits
  • Client:
    Sony Corporation, Tokyo, Japan
  • Design:
    Sony Design, Tokyo, Japan
Sony Design Exhibition Milan Design Week 2019 – Affinity in Autonomy
Sony Design Exhibition Milan Design Week 2019 – Affinity in Autonomy
Sony Design Exhibition Milan Design Week 2019 – Affinity in Autonomy

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