University: SCAD Savannah College of Art and Design, Atlanta, Georgia, USA
City Light Poster
Sexplosion
Inspired by fireworks, this vibrant city light poster illustrates with a stylish sense of exaggeration the benefits of Ars Vivendi love toys. Using a spectacular visual language, the poster illustrates how lovely it is to literally explode with pleasure – a striking message which becomes clear in context of the company logo and product name. The designers succeed in creating an advertisement which is humorous but not sexist.
Credits
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Client:Ars Vivendi AG, Engen-Welschingen
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Design:Ogilvy & Mather Advertising GmbH, Düsseldorf
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creative direction:Rob Bruenig
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art direction:Martin Nigl
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text:Tobias Schelo