Retail Packaging

Senseo Earth Packaging

Responding to the demands of a younger and more critical audience, the Senseo Earth packaging was developed to express the values of sustainability, creating a sophisticated, eye-catching proposition at the same time. The distinctive packaging is printed on a paper material that is obviously recycled and recyclable, while still looking highly attractive. The aim was to strengthen the Senseo brand position as the most sustainable single-serve coffee system on the market and to differentiate the sustainable product qualities – such as recycled plastics – from the standard portfolio.

Red Dot