Jewellery Packaging

Schawlow

A Chinese proverb attributed to the legendary philosopher Laozi stresses the importance of water as our most valuable asset. In the saying, a person with a noble character is compared to water, because water sustains all beings and does not compete with them. Inspired by the Eastern wisdom, this packaging design picks up on characteristics of water to stage a jewellery collection. The metal shells protecting necklaces or bracelets attract attention through their shimmering surface and organic shape. Inside, a black lining effectively sets off the silver objects.

Red Dot

Credits

Client:

Shenzhen Schawlow Jewelry Co., Ltd., Shenzhen, China
Design:

Shenzhen Oracle Creative Design Co., Ltd., Shenzhen, China
Project Team:

Wen Liu (Creative Direction) Chenlu Xie (Creative Direction) Weijie Kang (Creative Direction)