University: The Hong Kong Polytechnic University, School of Design, Hong Kong
Health Product Packaging
Sartorius Brand Relaunch Packaging
As part of a rebranding, this packaging design follows the objective of repositioning the Sartorius brand. In accordance with the company’s brand promise “Simplifying Progress”, the packaging adopts a simple yet flexible layout system, as well as a distinctive and easily recognisable logo. The concept offers a high degree of flexibility and can be scaled from the smallest to the largest packaging size without changing the overall design. For environmental reasons, the coloured packaging is only used for products that require storage, hence not needing to be discarded immediately after delivery.
Credits
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Client:GS Retail, Seoul, South Korea
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Design:loved gmbh, Hamburg, Germany