Exhibition Design,Multimedia Installation

Samsung – Inspired by You

The multimedia installation “Inspired by You”, which was shown at the IFA 2017, Berlin, Germany, aimed at connecting people and celebrating them as the inspirational source of Samsung’s innovations. On digital terminals, visitors could intuitively get in touch with the brand by feeling personally welcomed. The main element was a particle animation in real time that put visitors at the centre of a visual dramaturgy. Without a single touch, the portraits of these visitors were animated and shown on a suspended rear-projection screen with dimensions of 550 sqm.

Red Dot

Credits

Client:

Samsung Electronics Global Marketing Center, Suwon, South Korea
Design:

Cheil Worldwide Germany / / MDLab Schwalbach am Taunus, Germany Cheil Worldwide, Seoul, South Korea
Chief Creative Officer:

Roland Rudolf Cheil Worldwide Germany / / MDLab
Executive Creative Direction:

Jonghee Yoo Cheil Worldwide
Creative Direction:

Jan Schwiersch Cheil Worldwide Germany / / MDLab
Head of Design:

Mahmoud Hakim Cheil Worldwide Germany / / MDLab
Design Team:

Vladimir Moldovanu Dominik Buhr Cheil Worldwide Germany / / MDLab