Bauwerk is a project developer for visionary concept properties. The relaunch of its website aimed to achieve a balance between a clear, design-oriented brand presence to reinforce the brand and a user-centred and needs-oriented property search with the objective of increasing conversion rates. The result is a user-focused website that contains an optimised digital sales funnel and gives clear assistance leading into the sales process. Along with a customisable property search, the navigation structure has been completely revised to easily guide users to the most relevant property and convey the added value of the company’s projects.