Interview mit YNL Design 2022
Brand Identity
Raon Women’s Clinic
The brand design for Raon Women’s Clinic aims to build an emotionally appealing image that is consistent with the clinic’s brand identity, reflecting its core values such as a trusting doctor-patient relationship. An elegant design language characterises the overall image, while the use of print finishing techniques enhances the exclusive appearance. The homogeneous colour palette was selected to achieve the desired light effects, giving rise to a shiny logo with a copper-coloured sheen. In addition, the artistically designed signet conveys a sense of security and confidence.
Credits
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Client:Raon Women’s Clinic, Seoul, South Korea
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Design:YNL Design, Seoul, South Korea
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Project Team:Yoona Lee (Creative Director) Yena Park (Brand Designer) Kwangsu Shin (Brand Designer)
