Food Packaging

POWERBROT Backmischung – Für richtig gutes Brot!

The packaging design for this baking mix communicates a unique taste and quality experience as well as the aim of contributing to healthy nutrition. Among other things, this is achieved through the name “Powerbrot” (power bread) and supported with easy-to-understand illustrations. The packaging shows a photograph of a baked bread with the addition of two drawn-on strong arms. The design is characterised by handcrafted elements such as scratched typography or freely drawn illustrations, which emphasise the theme of “baking bread yourself”. To protect the environment, the material used is fully compostable.

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