Cosmetics Packaging

POLA APEX

This skincare brand offers personalised products developed using AI technologies and skin-related big data. Consumers can put together a collection of skincare items from a broad product range which matches their individual skin type. This is reflected in the packaging concept through the use of a large number of unique graphic elements which communicate this individuality as well as people’s different skin types. The approach also provides users with the excitement of discovery and even creates a sensation of surprise when browsing the large array of these cosmetic products.

Red Dot

Credits

Client:

POLA Inc., Tokyo, Japan
Design:

POLA Inc., Tokyo, Japan
Project Team:

Chiharu Suzuki (Creative Direction) Yushi Watanabe (Art Direction) Kei Ikehata (Designer) Mai Kamiyama (Designer)