PLUS 1

PLUS 1 is the brand name of a street-based photography exhibition organised with the intention to support the families of fallen servicemen and create memorials out of their stories. In addition, the objective of the brand identity is to build a new socio-cultural image of Ukrainians as defenders of the values of democracy and freedom. The language of the imagery is based on the fact that plus and minus are inseparable concepts: where there is a minus, there is always a plus, and vice versa. Based on this, 28 graphic symbols were created to be added to a modular grid. Each grid has one blank section, but the viewer will find the missing symbol in the photo motif.