Brand Design,Brand Identity

pêt à porter

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The Korean brand pêt à porter sells a range of fashionable pet items with a brand design that focuses on the emotional relationship between people and their pets. Inspired by the French fashion term prêt-à-porter, the logo conveys the premium quality of the products. Combining the shapes of a dog and a cat, it portrays these pets in the spotlight on a catwalk, an image that is enhanced by the colour scheme. In addition, the claim “ready to walk” refers to the catwalk and offers fashion-conscious animal owners an appealing brand experience.

Red Dot

Credits
  • Client:
    Leferi, Seoul, South Korea
  • Design:
    B:SCOPE STUDIO, Seoul, South Korea
pêt à porter
pêt à porter
pêt à porter

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