Rebranding

Perm National Research Polytechnic University

Perm National Research Polytechnic University has undergone a process of strategic repositioning and now presents itself as a brand that is up to the challenges of a radically changed world. The logo is based on a black square as a symbol of integrity. A white beam cuts through the square, breaking up the closed form – a sign of the flow of people and knowledge from the university into the world and vice versa. Together, the two shapes form the Russian letter P as in Perm Polytech.

Red Dot

Credits

Client:

Perm National Research Polytechnic University, Perm, Russia
Design:

Electric Brand Consultants, Electric Creative LLC, Moscow, Russia
Project Team:

Electric Brand Consultants: Dmitriy Tretyakov (Head of Marketing) Beso Turazashvili (Creative Direction) Michael Bobylev (Strategic Planning) Nikita Hudyakov (Graphic Design) Irina Skabelkina (Graphic Design)

Michael Lunyov (Motion Design) Daria Vorobyova (Project Management) Elizaveta Gasheva (Account Management) Dimitrina Mitakova (Production)