Corporate Identity

PBST

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The new corporate design of PBST, a manufacturer of turbochargers, is based on the features of the company’s core products and services. Thus, as an inherent characteristic, the company logo features a rotating movement around a centre: the distinctive word mark in the centre forms a solid constant, while the circle enclosing it is applied in different radii. Another striking element is the use of a wide colour spectrum to illustrate the diversity in products and services. The geometric formal language exudes a homogenous appeal with texts, product images and colour accents standing out distinctively against the generous white spaces.

Red Dot

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