Special Publication

PARADISE CITY Brand Book

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The large PARADISE CITY “art-tainment” resort in Northeast Asia provides unique enjoyment with its more than 3,000 pieces of artwork and diverse entertainment facilities. This book introduces the PARADISE GROUP’s brand philosophy and the resort’s key facilities. The guiding design motif was Jogakbo, used in an artistic and metaphorical way to illustrate the company’s patchwork philosophy of bringing different elements together to create a whole that is more beautiful and remarkable than each element would be on its own.

Red Dot

Credits

Client:

PARADISE GROUP, Seoul, South Korea
Design:

Killing Mario Seoul, South Korea PARADISE GROUP Brand & Design Dept., Seoul, South Korea

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