![](/fileadmin/_processed_/f/c/csm_02-01318-2022BC.0780339_CO_8b3ba8d769.jpg)
Client: Azienda per il Turismo S.p.A., Madonna di Campiglio, Italy
Begründung der Jury
The visual appearance of this campaign represents a truly superb example of a clear and strong brand identity. The spirit of the country becomes tangible through a flexible yet strong design system that permeates all promotional materials in a consistent and uniform manner. The campaign literally addresses beholders directly and thus fulfils its objective to outstanding effect.