Client: Samsung C&T Corporation Resort Group, Yongin, South Korea
OLED Shelf
OLED Shelf is a flexible and adjustable home display with a clean square format frame. When not in use, the minimalistic shelf becomes almost fully transparent. Instead, the frame can be used to create a softly illuminated ambience in the room. If desired, a black rollable shutter allows the display screen to be resized or concealed. Surround-sound speakers are also hidden beneath the frame, and the shelf doubles as an inductive phone charger.
OLED Shelf reinterprets the use of display screens at home, maximising its integration into the living space to become a high-quality piece of furniture. Instead of a dominant black surface, OLED Shelf is intended to radiate subtle warmth and convey a sense of well-being.
Red Dot Award: Design Concept | Concept | Entertainment
Credits
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Company:LG Display Co., Ltd, South Korea
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Design Lead:Yoon Dongkyu
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Design:Cha Youhong, Park Sangyong
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Design Partner:Phoenix Design GmbH + Co. KG, Germany
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