Ling Tung University
Brand Promotion
No Longer Pure
This book is a reminder of how important it is to take good care of one’s eyes. In order to achieve this, a graphic design was developed which illustrates the impairment of visual perception and thus the extent to which life changes with impaired vision. Various examples show distorted or blurred objects. Inspired by the anatomy of an eye, the attention-grabbing design of the book uses various materials, such as wires for the binding, which, with their red and white colours, are reminiscent of blood vessels.
Credits
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University:Ling Tung University, Taichung, Taiwan
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Supervising Professor:Lu-Hsin Chang Izen Tu
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Design:Kaun-Te Lee Hao-Ting Chen Meng-Jie Li Chien-Sheng Yeh Yi-Kai Lin Pei-Chen Tsai, Ling Tung University
