Corporate Design

Nacht der jungen Leaders

The “Nacht der jungen Leaders” (night of the young leaders) is an annual event for young entrepreneurs, managers and leaders under the age of 40 who work in the field of economics or politics and are based in Northwestern Switzerland or beyond. The corporate design is intended to be provocative towards the event’s assertive target group. It deliberately polarises by incorporating the age limit of 40 years and combining it with cheeky headlines in an expressive typeface. In turn, the graphic design is reduced and serves to emphasise the typography with striking colour contrasts.

Red Dot

Credits

Client:

Junior Chamber International Basel Handelskammer beider Basel, Basel, Switzerland
Design:

SUAN Conceptual Design GmbH, Basel, Switzerland
Project Team:

SUAN Conceptual Design: André Konrad (Creative Direction) Susanne Hartmann (Creative Direction)

Markus Stauffiger (Programming), 4eyes GmbH