Promotional Campaign

MUSINSA Travel T-KET

MUSINSA, a fashion platform from South Korea, collaborated with GC COMPANY to design a T-shirt as a travel ticket, the Travel T-KET. The distribution of discount coupons via a travel app and the use of promotional posters and ads on MUSINSA's channels drove growth and increased participation in prize competitions.

Red Dot

Credits

Client:

MUSINSA, Seoul, South Korea
Design:

INNOCEAN, Seoul, South Korea
Project Team:

MUSINSA: Eun-Hee Seo (Head of Brand Marketing) Dong-Min Lee (Brand Manager) Hae-Min Jeong (Brand Manager)

INNOCEAN: Ki-Young Kim (Executive Creative Director) Eun-Ryung Choi (Creative Direction) Yei-Bin Lee (Art Direction) Sean Kim (Campaign Director) Jong-Hyun Nam (Campaign Director) Hyun-Seok Seo (Campaign Planner) Sarah Kim (Campaign Planner) Seo-Yoon Lee (Campaign Planner)

LOVEANDMONEY: Hang-Yeol Lee (Film Direction)