MUSINSA, a fashion platform from South Korea, collaborated with GC COMPANY to design a T-shirt as a travel ticket, the Travel T-KET. The distribution of discount coupons via a travel app and the use of promotional posters and ads on MUSINSA's channels drove growth and increased participation in prize competitions.
Credits
Client:
MUSINSA, Seoul, South Korea
Design:
INNOCEAN, Seoul, South Korea
Project Team:
MUSINSA:
Eun-Hee Seo (Head of Brand Marketing)
Dong-Min Lee (Brand Manager)
Hae-Min Jeong (Brand Manager)
INNOCEAN:
Ki-Young Kim (Executive Creative Director)
Eun-Ryung Choi (Creative Direction)
Yei-Bin Lee (Art Direction)
Sean Kim (Campaign Director)
Jong-Hyun Nam (Campaign Director)
Hyun-Seok Seo (Campaign Planner)
Sarah Kim (Campaign Planner)
Seo-Yoon Lee (Campaign Planner)