Brand Design

Moolab

The student brand design project Moolab aims to increase people’s ability to perceive subtle emotions. The project is about helping individuals learn a vocabulary that would let them better classify emotions and cope with negative ones. A branding was created to visually support this learning process. In particular the key visuals printed with ultraviolet fluorescent pigments are meant to pique people’s interest and motivate them to engage with the subject matter. Moody Cruise portrays 43 sad emotions on board a cruise ship. To create a brand story, the ship represents a peaceful place where sorrows can be thrown overboard.

Red Dot