Visual Identity,Logo Design

Mobvista

Launched in 2013 as a mobile advertising platform, Mobvista has become a leading technology platform today. A consistent and flexible visual identity was developed in the course of a redefinition of the brand strategy. The contemporary, science-inspired logo is used in both monochrome and colour; the coloured version features accents in the striking corporate colours. The claim “From Present to the Future” in combination with a distinctive visual system helps Mobvista to highlight its core competencies and brand association in a dynamic-looking manner.

Red Dot

Credits

Client:

Mobvista, Guangzhou, China
Design:

FutureBrand China, Shanghai, China
Project Team:

Sam Yang (Creative Direction) Feifei Jiang (Graphic Design Lead) Zhe Li (Graphic Design) Sijia Zhang (Graphic Design) Sophie Cheng (Project Management) Cary Liu (Account Management)