Beverage Packaging

MMINNI X-LAB

The “X” in the name of this brandy developed especially for young people is representative of their fearless spirit of discovery. The concept is to offer a wine mix as a base and then to provide wine blending additionally to allow consumers to mix different aromas which suit their individual taste. In order to break with the traditional image of a brandy and to attract attention, the packaging design is focused on the aspect of the unknown. On the other hand, it focuses on the use of strong, bright colours which are not only used in the alcohol itself but also on the outer packaging.

Red Dot

Credits

Client:

Changyu Pioneer Wine Company Limited, Yantai, China
Design:

Shenzhen Oracle Creative Design Co., Ltd., Shenzhen, China
Project Team:

Wen Liu (Creative Direction) Weijie Kang (Creative Direction) Qiumin Chen (Creative Direction)