Brand Design Relaunch

Misato Town

The objective of the relaunch project for the town of Misato was to communicate the benefits of this Japanese small town to its citizens and visitors in a creative manner. After looking around the town for motifs, the designers created illustrations of unusual sights. The colourful key visuals characterise a brand design that draws the attention of non-residents to the town and also makes locals proud. The pictures presented on the website and in the photo exhibition are freely available. In addition to the website and new business cards for employees of the town hall, several town newspapers and a town guide have been published.

Red Dot

Credits

Client:

Misato Town, Shimane, Japan
Design:

SHIFTBRAIN, Tokyo, Japan
Project Team:

Masaya Yamamoto (Creative Direction) Masashi Fujiyoshi (Art Direction) Junichi Nishiyama (Motion Design) Yuhei Yasuda (Programming) Hiroaki Yasutomo (Programming) Masakazu Tsuru (Production)