Packaging

Minimax

Minimax is a brand of nutritional supplements created for children. The products have the appearance of gummy bears and are packed in bags for portion control. In order to attract the child’s attention, the logo and packaging showcase cheerful jungle characters. Befitting the brand’s claim of sustainability, recycled paper fibre and eco-friendly paints have been used for the packaging. Its parts can easily be separated as recyclable waste. Moreover, the box encourages children to play, as it can be repurposed as a toy box or used as a canvas to paint on.

Red Dot

Credits

Client:

Dong-A Pharm, Seoul, South Korea
Design:

Dong-A Pharm, Seoul, South Korea
Project Team:

Cha Taewoong (Head of Marketing) Kim Hakseop (Project Manager) Lee Kyoungmi (Brand Manager) Kim Jungwoo (Designer) Choi Minjun (Designer)