MINImalism
Begründung der Jury
The design of the MINImalism out-of-home and ambient advertising campaign excellently highlights the technical innovations and qualities of the new car model. Using the stripes of the distinctive wing logo, it visualises the various functions in a surprisingly simple and striking way, making them instantly recognisable and understandable without the need for words. Overall, the brand, minimalist as ever, remains true to its style in a highly innovative way.
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Client:BMW Group MINI, Dubai, United Arab Emirates
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Design:Serviceplan Germany, Munich, Germany
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Project Team:Serviceplan Group: Alex Schill (Global Chief Creative Officer) Michael Wilk (Global Head of Art)
Serviceplan Germany: Lars Holling (Managing Partner) Leif Johannsen (Managing Partner) Patrick Matthiensen (Managing Partner) Pavel Bondarenko (Creative Director Art) Daniel Steller (Creative Director Text)
Tudor Cucu (Senior Art Director) Kunal Gagwani (Senior Art Director) Philip Ziegler (Copywriter) Ann-Kathrin Frohloff (Account Director) Gonca Gorgulu (Account Manager)