Retail Packaging

Mi Quad Driver In-Ear Headphone

The source of inspiration for the packaging design of the Mi Quad Driver In-Ear Headphone was a nautilus shell with a spiral-shaped housing amplifying sound. That is the reason why the cross section of a nautilus shell is shown on the lid of the box with an earbud at its centre in reference to the headphone’s high sound quality. The use of embossing heightens the sense of realism of the nautilus shell. In order to keep visuals and aesthetics as simple as possible, the interior of the box is divided into two layers. Accessories are not visible at first glance to draw the attention to the headphone itself.

Red Dot

Credits

Client:

Xiaomi Inc., Beijing, China
Design:

Xiaomi Inc., Beijing, China
Project Team:

Lu Chen (Creative Direction) Weijie Jiang (Graphic Design) Zhizhuang Song (Packaging Structure Design)