Client: Acer Inc., New Taipei City, Taiwan
Retail Packaging
Mi Ionic Hair Dryer H900
This packaging is inspired by the product’s high-performance motor, impeller and air duct design. Starting from the internal structure of the product, the packaging transforms the complex inner circuits and air ducts into pattern designs, employing artistic techniques to reorganise and design the fine lines, so as to reproduce its internal structure. The packaging features two colours, white and black, which correspond to the two product colours, deep space and misty grey. During the printing process, the surface of the packaging is treated by a hot-embossing laser in order to highlight the restrained and simple industrial design as well as the strong performance of the device.
Credits
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Client:Xiaomi, Beijing, China
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Design:Xiaomi, Beijing, China
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Project Team:Xiaomi: Lu Chen (Creative Direction) Jiangpeng Su (Graphic Design) Dijing Wang (Graphic Design) Zhizhuang Song (Packaging Structure Design)