Mercedes-Benz Lifestyle Configurator

The goal in creating the Mercedes-Benz Lifestyle Configurator was to present an innovative and emotionally appealing alternative to existing vehicle configurators in the automotive industry. The sheer number of models, body styles and engine variants has made the vehicle selection process increasingly complex, so that customers unfamiliar with vehicle details have a hard time using such configurators. Therefore, the Mercedes-Benz Lifestyle Configurator is based on a fundamentally different approach: instead of engine, colour and accessories, it puts the focus on the individual lifestyle of customers. The intelligent recommendation system analyses customer input data on aspects as diverse as favourite music style, architecture and travel destinations in order to come up with a truly individual vehicle recommendation. By describing their own lifestyle preferences, customers are thus smoothly presented with their best, individual vehicle configuration.