Brand Design

Meme Together

Meme Together is a brand of fragrance diffusers that are available in four different scents: floral, citrus, oriental and wood. The brand design establishes a connection between individual fragrances and text memes, which are popular in Taiwan. Each meme is represented by various combinations of colourful symbols, creating an appealing brand image. Standing in strong contrast to the black background, luxurious gold is used as the basic colour tone to lend the brand sophistication. The versatility of the artwork supports the target group’s need for a room fragrance that suits their individual character.

Red Dot

Credits

University:

Chaoyang University of Technology, Taichung, Taiwan
Supervising Professor:

Hsun-Wei Hsu
Design:

Chang-Hung Hsieh, Zi-Xin Huang, Cheng-Pang Chou, Zi-Rong Huang, Hui-Ming Chen, Chaoyang University of Technology