Food Packaging

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This concept enhances the packaging for a special product line of the Swiss ice-cream brand. Bright colours set against a dark background steer the consumer’s attention to three original flavours. Simplicity on the left side of the packaging is combined with an appealing, more elaborate product shot to create a sense of harmony. By keeping the ice-cream at the centre of the composition and arranging magnified ingredients carefully around it, the already well-known brand is given a modern and sophisticated touch.

Red Dot

Credits
  • Client:
    Midor AG, Meilen, Switzerland
  • Design:
    ARD Design Switzerland, Vevey, Switzerland
  • Project Team:
    Alexandre Guignard (Art Direction) Micael Rochat (Graphic Design) Dylan Abt (Graphic Design) Evelyne Koelbl Urano (Project Coordination)

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