Logo Design

Matter

The Internet of Things (IoT) is supposed to change the way people live. In this project, 180 companies including leading manufacturers united to create a new industry-unifying connectivity standard in order to deliver new levels of simplicity and interoperability for the IoT. The Matter symbol was crafted to express a connection between different ecosystems. Its shape carries attributes of trust and simplicity with a balanced composition of three equal arrowheads. The symbol and logotype are grounded by three transient glowing gradients that are an interpretation of the different company ecosystems.

Red Dot

Credits

Client:

Matter, Davis, CA, USA
Design:

Interbrand, New York, USA
Project Team:

Interbrand: Andrew Miller (Strategic Planning) Yulim Heo (Strategic Planning) Charlotte Li (Strategic Planning) Andrew Bellamy (Graphic Design) Liora Cher (Graphic Design)

Eddy Lee (Graphic Design) Spencer Seligman (Graphic Design) Oliver Maltby (External Design) Blaine McEvoy (Editorial Work) Engy Neville (Account Management)