Flytram
LOTTE Welcome Kit- Earth's Hatch
LOTTE CASTLE’s new Welcome Kit, EARTH’S HATCH, offers more than a warm welcome. Crafted from sustainable materials, this kit emphasises practicality and longevity, encouraging customers to adopt eco-friendly practices. The design, inspired by LOTTE CASTLE’s symbol, the eagle, reflects the brand’s values.
The egg-shaped tool kit, made from lightweight and durable recycled plastic, includes a box cutter for opening packages and organising recyclable waste. Hangers and holders attachable to the front door are useful for ID cards, car keys, or shoehorns. All tools have embedded magnets for easy attachment and accessibility.
Housed in a nest-like package that doubles as a tissue case, the kit comes with an access card. Once the fixed components are removed, the package can hold refilled tissue, with a side hole to monitor usage and promote frugality. For sustainability, the tool kit uses recycled plastic mixed with waste wood, while the cushioning and paper band are made from waste paper. The vegan leather case and the wrapping paper band highlight the eco-friendly materials used.
Through EARTH’S HATCH, LOTTE CASTLE enables customers to experience harmonious coexistence with nature. This kit embodies LOTTE CASTLE’s commitment to sustainability and responsibility towards the Earth.
Red Dot Award: Design Concept | Ready For Market | Sustainability
Credits
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Client:Lotte E&C, South Korea
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Team Lead:Song Sunmin
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Designers:Kim Kyungin, Hwang Youngrok
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Studio:SWNA, South Korea
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Design Lead:Lee Sukwoo
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Designers:Lee Yunjae, Cho Youngjin, Namgoong Gunn