Gewinner des Red Dot Award: Design Concept 2018, geehrt bei der Preisverleihung in Singapur
Logo Upgrade of Baby Elephant
Baby Elephant’s new and upgraded logo retains the elephant motif that symbolises care and stability, but with simplified graphics and a more saturated colour scheme to appeal to children. This logo reflects Baby Elephant’s core value as a trusted baby care brand in China. It also supports brand extensions and can be visually adapted to market products aimed at different demographics.
Red Dot Award: Design Concept | Ready For Market | Visual Communication
Credits
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Company:Chicmax, China
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Design Leads:Liang Yakun, Wen Qianmei
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Designers:Xie Fei, Xu Bin, Dai Xiangmei, Chen Shikuan, Wu Lin, Wang Chan
