This packaging design for cereal grains, such as special kind of rice or quinoa, focuses on a health-conscious group of consumers who watch their figure and eat “like a bird”. Interpreting this turn of phrase literally, the packaging provides the relevant look with a graphic bird motif in bright colours. The spout of the cardboard box also opens like a bird’s beak. By consistently exploiting similarities, a convenient packaging solution is created which stands out on the supermarket shelf with a good pinch of humour.
Credits
Client:
LLC Polezzno, Moscow, Russia
Design:
OTVETDESIGN, Saint Petersburg, Russia
Project Team:
Vladimir Fedoseev (Creative Director)
Arina Yushkevich (Art Director)