Brand Identity

LIFEPLUS

LIFEPLUS is a brand created by Hanwha financial group, focusing on adding value to every moment of life. The basic form of the logo is a circle, which changes its shape as it grows and moves like a living thing. When the circular primary shape is associated with movement, it does not remain purely circular for even a moment. The symbol mark is a snapshot from the movement visualising a spirit of dynamic change. The logotype uses precise spacing between the letters of the brand name, honing them down until they are clear, long-lasting, easily readable and undisturbed by trends. And it is applied not only to products but also to space in order to enhance the brand experience.

Red Dot

Credits

Client:

Hanwha Financial Networks, Seoul, South Korea
Design:

Hara Design Institute, Nippon Design Center, Tokyo, Japan
Project Management:

Hanwha Life Insurance, Brand Strategy Team
Head of Strategic Planning:

Chanhyuk Park, Hanwha Life Insurance
Creative Direction:

Hara Kenya, Hara Design Institute, Nippon Design Center
Art Direction:

Hyeyun Kim, Hanwha Life Insurance
Project Coordination:

Kewen Bang, Sujin Kim, Hanwha Life Insurance
Artwork:

Jinhee Yoo, Hanwha Life Insurance
Graphic Design:

Angsuya Kuncheathong, Hara Design Institute, Nippon Design Center
Account Management:

Yuta Hosomi, Hara Design Institute, Nippon Design Center
Typography:

Yoonjung Park, Typolab, Seoul, South Korea
Goods / Booth:

Dalwoo Lee, Maum Studio, Seoul, South Korea