Client: Siemens Healthineers, Erlangen, Germany
Website,Brand Design
KRELL Automotive
By integrating the story of this long-standing power amplifier company, and thus strengthening the brand’s heritage and establishing marketing strategies for its automotive parts, KRELL has been reimagined as a completely new brand – KRELL Automotive. For the new responsive website, based on content storytelling, the message of “the energy of the vast universe” was selected. Action-packed graphics and video productions were used to translate it into a superior automotive tuning technology. Each page boasts a different theme that illustrates the branding strategy, visualised through storylines that can be easily explored.
Credits
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Client:KRELL Automotive, Seoul, South Korea
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Design:FRUM, Seoul, South Korea
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Creative Direction:Soyoung Han
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Concept:Jinyoung Kim
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Web Design:Hyunwoo Jung, Youjung Yi
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Graphic Design:Minkeun Kim
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Project Management:Yehoon Kwon