Exhibition Design

Korean Pavilion – Expo Milano 2015

The Korean Pavilion at Expo Milano 2015 is implemented with black-and-white architectural spaces revealing the central theme of “Food for the Future”. By using an unconventional design concept, the aim is to make the visitors rethink what it really means to “eat”. With a combination of content expressed through various media arts, this exhibition covers the areas of Balance of Nutrition, the Fermentation Process, Food Storage Systems and Sustainable Future Foods. The concept of a two-storey building leads the visitors into a Korean restaurant at the end of the tour, offering a four-dimensional learning experience.

Red Dot

Credits

Client:

Korean Ministry of Culture, Sports and Tourism, Korea Tourism Organization, Sejong City
Design:

SIGONGtech, Seongnam City, Gyeonggi Province
Creative Direction:

Joongho Cha, SIGONGtech
Art Direction:

Sanghoon Lee, SIGONGtech
Art Direction:

Euntaek Cha, Africa Pictures