Brand Design

Kick It

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Kick It is the name of a new product line which uses socks as a carrier for design. People sometimes hide their true thoughts in order to live up to the expectations of others. This brand design not only wants to improve the public perception of socks as accessories but also motivate especially young people to follow their own ideas instead of feeling limited by social pressure. The colourfully designed socks are not only interpreted as pieces of clothing which can feature as a highlight in the overall outfit. Rather, they are also seen as an expression of personality.

Red Dot

Credits
  • University:
    Asia University, Taichung, Taiwan
  • Supervising Professor:
    Meng Chih Lin
  • Design:
    Tze Chi Liu Cheng Yu Tsai Ting Yen Chang Ya Chu Shen, Asia University
Kick It
Kick It
Kick It
Kick It

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