Corporate Design

Kernstein “Destroy to Create”

Kernstein schnapps takes pride in the honesty of its production process, from the cultivation of the fruit varieties in the field and the fermentation of the mash all the way through to distillation – remaining true to the company’s claim of “Destroy to Create”. The brand’s visual identity mirrors the craftsmanship involved in the manufacturing process. It shows that fruit brandy does not have to be boring; rather, it can be at the heart of a trendy new drinking culture.

Red Dot

Credits

Client:

Destille Kaltenthaler GmbH, Westhofen, Germany
Design:

acth – A Creative Thinking House, Frankfurt/Main, Germany
Project Team:

acth - A Creative Thinking House: Hung Kiet Au (Art Direction) Janis Binder (Creative Direction) Christopher Castela Soares (Concept)