Corporate Gift

Kakao Pay Schedule Kit

The New Year’s gift from Kakao Pay, a provider of easy-to-access financial services, consists of a pouch containing a calendar, notebook, highlighter and cards. The brand’s key visual, a capsule-shaped symbol, features repeatedly throughout these items. It can also be found on the cover of the notebook, where it is cut out to form a little window. When cards are inserted into the cardboard pocket behind the cover, the window displays different catchwords like “effortless”, “trustworthy” or “equal” in order to playfully convey the brand’s core values.

Red Dot

Credits

Client:

Kakao Pay, Seongnam, South Korea
Design:

Kakao Pay, Seongnam, South Korea
Project Team:

Jeehong Lee (Creative Direction) Keeryun Kwon (Design) Seungdoc Yang (Design) Joungeun Lee (Strategic Planning) Kyunghee Lee (Strategic Planning)