Packaging

JUSTii

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JUSTii is a packaging design for condoms. Fresh, ice cream-like colours are used to make the series stand out and convey a feeling of ease. In addition, the packaging has been optimised to shorten the awkward period of unpacking. The blister pack opens with a distinctive cracking sound. Afterwards, the internal packaging can be broken open in the middle, allowing the condom to pop out of the opening in a surprising manner. Humorous illustrations, a few suggestive textual elements around the topic of sex and a QR code for further information complete the entertaining concept.

Red Dot

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