Brand Design Relaunch

Junior Academy of Sciences

The Junior Academy of Sciences is a well-known science organisation for children in Ukraine. Due to its centuries-long history, the visual identity was previously represented by archaic symbols such as an owl wearing a student’s cap. The relaunch aims to convey that the academy is a progressive educational organisation for everybody. The main idea of the new brand design is that even such a difficult subject as science is in fact a synthesis of simple elements. To illustrate this, primary colours were combined and new colours created. The new logotype is unconventional, portraying the notion that science requires creativity and courage.

Red Dot

Credits

Client:

Junior Academy of Sciences of Ukraine (JAS), Kyiv, Ukraine
Design:

Spiilka Design Büro, Kyiv, Ukraine
Project Team:

Junior Academy of Sciences of Ukraine (JAS): Oksen Lisovyi (Strategic Planning) Olena Severenchuk (Strategic Planning) Seda Vlasova (Text) Inna Dzyndra (Project Management)

Spiilka Design Büro: Bo Iaremchuk (Art Direction) Nastichka Zherebetska (Art Direction) Zoreslava Pendeliuk (Graphic Design) Roman Sapielkin (Web Design) Ani Kazarian (Project Management)