Brand Design

JO&JOE

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The brand JO&JOE reconnects hospitality with the complex and eclectic target group of millennials, who tend to associate hotels with boredom. To cater to this wide population, AccorHotels invented a new breed of hospitality: JO&JOE, a hybrid place in between a bar, restaurant, hostel, apartment and concert hall. It is a brand with a schizophrenic personality, two ways of seeing the world, of travelling, of partying. Its refreshing and versatile visual identity adapts to each city, and its graphic territory is fuelled with witty catchphrases and pictograms.

Red Dot

Credits

Account Management:

Martin Piot, Cecilia Deschamps
Chief Creative Officer:

Gilles Deleris
Art Direction:

Jean-Jacques Charrais, Albanne Van Eeckhout, Alexandre Celaire
Client:

AccorHotels, Issy-les-Moulineaux, France
Design:

W&Cie, Boulogne-Billancourt, France
Strategic Planning:

Anais Guillemane
Creative Direction:

Paul Groves
Copywriting:

James Watkins

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