Infener
JoinYin
The visual branding of the JoinYin tea brand is based on the assumption that tea is an essential feature of Chinese culture, wending its way like a subterranean current through different eras up until the present day. The logo references this image of an underground river in a condensed and abstract form, bringing a simple elegance to the brand’s visual appearance. As a contrast to the minimalist branding, the special “sunflower yellow” colour is an eyecatcher that anchors the brand design in the here and now.
Credits
-
Company:CI PARTNERS
-
Founding Year:2015
-
Lead Agency:CI PARTNERS
-
Company Founder:Zhiqian Chen
-
Number of Employees:20
-
Claim:Joinyin in your world
-
Client:CI PARTNERS, Shenzhen, China
-
Design
Durch Starten des Videos erklären Sie sich damit einverstanden, dass Daten wie z.B. Ihre IP-Adresse an Vimeo übermittelt werden. vimeo.com/privacy
