Brand Design

Jingting Mountain

Jingting Mountain in Anhui Province (China) is known as a scenic area and national forest park. The region also has many cultural connotations: green tea, characteristic pavilions and the work of famous poets and painters. The new brand design focuses on the concept of a “cultural path unfolding from a scroll”, combined with the silhouette of mountains, the shape of pavilions, relaxing white clouds and the scent of tea. The key visual creates the impression that a visit to Jingting Mountain is like walking on a scroll, exploring a culture that has been steeped in history for thousands of years.

Red Dot

Credits

Client:

Management Committee of Jingting, Xuanchen, China
Design:

Zhejiang Gongshang University, Hangzhou, China
Project Team:

Kan Zhao (Art Direction) Chengfei He (Art Direction) Ping Yang (Graphic Design) Kaihao Zhu (Graphic Design) Linkun Li (Graphic Design)

Wenjun Xu (Graphic Design) Qiyu Mei (Graphic Design) Siyi Peng (Graphic Design) Saijun Shao (Graphic Design)