Brand Design

Jin Hui Organic Farm

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Jin Hui Organic Farm was established in 2012 as a company that integrates vegetable production and organic field agriculture. An eye-catching brand design was developed to increase brand awareness. A new set of graphic symbols reflect the product diversity. The illustrations are characterised by bright yellow and green hues, as well as geometric figures inspired by the abstract form of fruits and vegetables. The logo is designed in a handwritten style to lend the two complicated Chinese characters of Jin Hui a more graphic appeal and enhance the recognisability of the brand.

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Credits
  • Client:
    Jin Hui Organic Farm, Beijing, China
  • Design:
    San Yang Studio, Beijing, China
  • Project Team:
    Yuening Bai (Art Direction) Zihan Meng (Graphic Design) Jin Bai (Graphic Design) Yiyao Zhao (Graphic Design)
Jin Hui Organic Farm
Jin Hui Organic Farm
Jin Hui Organic Farm
Jin Hui Organic Farm

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