Brand Design

Ji Lai Ji Wang

Taiwanese people often use auspicious words to express their blessings during traditional annual festivals, but these terms have become old-fashioned for young people. In recent years, the rise of social networks has produced many new terms. The brand design by Ji Lai Ji Wang combines auspicious words with slang words and presents them using humorous illustrations. In terms of content, the holiday wishes were divided into the three categories of health, interpersonal and love. A variety of eye-catching merchandising products are available, including books, posters, calendars, postcards and notebooks.

Red Dot

Credits

University:

Chaoyang University of Technology, Taichung, Taiwan
Supervising Professor:

Kuo-Min Chuang
Design:

Ting-Chieh Chao, Yu-Han Lin, Chien-Kai Chiu, Shih-Jung Chiu, Zhi-Xuan Xu, , Chaoyang University of Technology