Beverage Packaging

iRoman

iRoman is a mineral water and the design of its bottles is targeted at the youth of Generation Z. The 350 ml bottle is on the theme of love. It is decorated with half of a heart in different patterns – two halves together make up a whole. The patterns can be combined at will and animated messages can be initiated by using an AR scan. The large 520 ml bottles are designed around the motto of sport. They feature numbers to avoid the risk of mixing up bottles. In addition, several numbers can be combined to create digital Chinese words. For example, “520” means “I Love U”.

Red Dot

Credits

Client:

iRoman (Shenzhen) Co., Ltd., Shenzhen, China
Design:

KL&K Design, Shenzhen, China
Project Team:

Hong Ko (Creative Director) Dayong Zhang (Designer) Chengxi Hu (Designer) Jie Zhang (Designer) Peifang Li (Designer) Guibin Zhuang (Illustrator)